Photorealism
From virtual humans to products that appear to defy physics, advancements in 3D software are bringing digital photorealism to the mainstream. Historically, photorealism referred to reproducing a photograph in another medium, like painting or drawing. These days, photorealism refers to a lifelike quality in digital creations. Advancements in 3D tools are giving many people the ability to generate photorealistic digital creations that may go well beyond naturalistic representations.
“We find ourselves at the doorstep of another paradigm shift in creative expression.”
For some, the metaverse is only going to feel real when it looks real. The line between physical and digital is already blurring, and the groundbreaking developments in 3D toolsets are at the center of this shift. More creators than ever can render digital beings and content as lifelike. Product design, marketing, and ecommerce are already experiencing this shift, but it’s also making its way into more industry-specific contexts like fashion, architecture, and interior design.
